Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01675_Field_OMFU T29.txt

Text File | 1996-04-10 | 712b | 14 lines

were no longer central; books were no longer the
centre of culture.” So, he may have used the
phrase “the death of the book,” but by the death
of the book he meant the death of the book as
king of knowledge. He didn’t mean books were
going to go away. So professors used to really
joke about this, saying, “You know Marshall, he
says that books are dying and where does he say
it, he says it in a book.” I heard that one in 1962
and then I actually heard a professor saying the
same thing in 1987 at the University of Toronto. A
lot of professors found him an annoyance, just as
he found them an annoyance, but certainly he
wanted to challenge what he considered the filing-